It’s a gloomy Friday afternoon in Portland, Oregon. I’m sitting at a desk in a very nice office for a digital media company. I see a MacBook with a company logo I recognize only from photos.
I know I’m looking at one of the next big brands in the Pacific Northwest.

Jake McGrady and the PNW
There’s something about the upper left corner of the United States that inspires creativity. Perhaps it’s the uniqueness of the people here or the increasing diversity of the area. There’s an entire show, “Portlandia,” as quirky as anything, about the city of Portland — with most episodes stemming from real-life occurrences and people.