After weeks of speculation, CJ McCollum and Li-Ning announced Friday that the 6-4 guard out of Lehigh had signed a multi-year endorsement deal to join the Chinese sportswear company. McCollum, who was previously with Nike, now joins the likes of Dwyane Wade and teammate Evan Turner as NBA athletes under the Li-Ning umbrella.
“I think this partnership with Li-Ning will be great,” said McCollum. “Obviously being a Chinese brand, it’ll give me that exposure in the east and expose me to different opportunities, different potential partnerships on the business side in Asia. It’s just something that I’m really looking forward to.