Damian Lillard of the Portland Trail Blazers has signed a multi-year endorsement deal with Biofreeze. It was announced today that Biofreeze has also purchased patches on Trail Blazers jerseys. Shams Charania of The Athletic broke the Lillard news.
Sources: Portland star Damian Lillard has signed a multiyear endorsement deal with Biofreeze -- which also has become the logo patch of the Trail Blazers.
— Shams Charania (@ShamsCharania) September 19, 2018
Casey Holdahl of the Trail Blazers had an immediate response.
Holdahl’s quip likely referenced an article by Alex Kennedy of HoopsHype published earlier today, explaining how endorsement dollars influenced financial decisions for NBA players.