Last week, the Columbus Crew revealed a new-look kit.
It was immediately widely, creatively, hilariously panned.
The Crew's response? It was creatively, hilariously delievered in a video featuring star players Michael Parkhurst, Wil Trapp, Justin Meram, Ethan Finlay and Gaston Sauro.
Take a look:
Twitter response ranged from horror to disgust to a minority voice of approval.
Crew owner Anthony Precourt is quoted in The Columbus Dispatch: "It's a one-year, bold adventure."
Portland Timbers owner Merritt Paulson weighed in, albeit without getting specific:
Here's to clubs having the guts to occasionally take risk w kit design.