The NWSL announced Tuesday that the league has partnered with Ally Financial Inc. Ally is a digital financial-services company with $182.2 billion in assets as of Dec. 31, 2020.
Ally will look to highlight the NWSL players, fans, and communities who promote the game and make a difference on and off the pitch and has become the official jersey sleeve sponsor of the NWSL. The logo will appear on every NWSL kit as a symbol of their commitment to every player in the league. There will also be a Player Impact Focus Program which will deliver a portion of Ally’s sponsorship fees directly to the league’s players.