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Back the Bluff Launches as University of Portland’s First Donor-Led NIL Collective

PORTLAND, Ore. -- On July 1, 2021, the National Collegiate Athletic Association (NCAA) allowed student-athletes to earn compensation for their name, image or likeness, also known as "NIL."

Officially launched today, Back the Bluff is a collection of donors and alumni that are dedicated to creating NIL opportunities for University of Portland student-athletes that positively contribute to the Portland community and uphold the commitment of UP to make a difference in the world.

As the first and only donor- and alumni-led NIL collective working for University of Portland student-athletes, Back the Bluff invites the broad Pilot community – alumni, organizations, donors, fans, businesses and more – to support Pilot student-athletes by contributing at www.