People often ask how they can ensure the best value when betting on sports; however, when you change your sports betting strategy, you can get any number of outcomes. That said, there are some basic principles that can improve your betting performance.
Be Your Own Crowd
I'm not talking about the crowd following a game in the stands - I'm talking about the crowd of sports bettors that follow the big games. Betting odds are short both because bookmakers think the outcome is likely to happen, but also because they believe there is a large number of people putting deposits on that occurrence.