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Moneymaker, PokerStars End 17-Year Partnership

Perhaps the most visible and widely-known sponsorship deal of the past two decades in the poker industry has come to an end. Chris Moneymaker will no longer sport the PokerStars patch in his live poker endeavors.

Moneymaker had been a major part of the marketing efforts from the world's leading operator since his win in the 2003 World Series of Poker Main Event, an improbable run that came courtesy of an $86 satellite win on the site.

Thanks to the story of the satellite win and Moneymaker's own charisma and appeal as an everyman, the two made a natural fit as partners selling the game of poker to the masses.