Poker tends to be seen as mostly a selfish pursuit.
Rightly so in most cases. The majority of poker players, even recreational ones, take seats at the table at least hoping that they'll walk away with some profits, which will come at the expense of the other players at the table. Taking from others to benefit oneself is the very definition of a selfish act.
Mike Schneider is trying to change not only that perception, but the reality. "Schneids," as he has long been known in online poker circles, recently unveiled plans for the Poker is Fun Tour.