Entain Plc and McLaren Racing has entered a multiyear partnership that sees the partypoker and PartyCasino brands appear on McLaren Racing's Formula 1 cars.
The partnership officially launches on May 23, 2021, at the iconic Monaco Grand Prix, quite a fitting race to showcase the new deal. Entain's PartyCasino branding will be displayed on the protective halos of both McLaren MCL35M cars, and on the helmet of lead driver Daniel Riccardo.
An article on the partypoker blog gives readers a brief insight into what McLaren-themed goodness they can look forward to.