Phil Hellmuth's first appearance of the week on Live at the Bike didn't move the needle as the longtime Los Angeles poker live-streaming show again couldn't keep pace with nearby Hustler Casino Live.
Live at the Bike heavily promoted "Hellmuth Week," which runs August 24-26, across various social media platforms. But the advertising simply isn't working, at least not yet, as evidenced by the 600 or fewer concurrent viewers during most of Wednesday's session.
Over at Hustler Casino, however, the year-old cash game show, running its own high-stakes week, had over 13,000 concurrent viewers throughout much of the five-hour stream.