888poker recently kicked off a new campaign designed to attract recreational players with a series of television advertisements and a promotion called "Live the Game."
The advertisements are currently broadcasting in the United Kingdom and feature three friends who are constantly trying to "one-up each other" by raising the stakes in everything that they do. 888poker claims the concept behind the Live the Game campaign is that the dynamics of poker – such as Fold, Call, Raise, All-in, and Bluff – are reflected in true players' day-to-day lives and how they view the world.