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Detroit Red Wings, PokerStars Form Online Poker Partnership in Michigan

PokerStars has become an official partner of the NHL's Detroit Red Wings, and it should bolster the online poker industry in Michigan.

The multi-year deal was disclosed in a press release from the world's largest online poker site. PokerStars first launched in the Wolverine State in January 2021, and is now tapping into the massive hockey fan demographic in the state.

More than Just an Online Poker Sponsor

The partnership between the poker site and one of the oldest NHL hockey teams is more than just a label.