Online poker sites have had their ambassadors for almost as long as online poker has been around. Usually, it is high-profile players who get these opportunities, as well as famous people from other walks of life, i.e., sports stars, actors, singers, etc.
Lately, however, we’ve seen certain operators taking a different direction, onboarding young and charismatic players with a social media presence. What they may lack in traditional “star power,” they more than make up for with their genuine passion that resonates with the fans.
Abby Merk’s partnership with BetMGM is an excellent example of this. Merk is an up-and-coming poker player and vlogger who managed to carve her place in a rather competitive space.