The Pittsburgh Steelers franchise is nothing if not consistent. They are beyond predictable because you always know what they are going to do in every situation. To the best of their ability, they are going to try to do the right thing in every opportunity. They base these decisions around a very specific set of values and ethics, with stability and loyalty nearing the top of the list.
The heart of their extraordinary and admirable business model and behavior comes from the Rooney family. It's the ‘Steelers Way’ and has created the most consistently successful franchise in the NFL over the past fifty years.