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The Steelers are a franchise in transition, and that includes their culture

The Steelers value stability. We all know that. Three head coaches since 1969. No cheerleaders. The iconic hypocycloids on only one side of their helmet. They are known for a brand of tough, physical football and for a no-frills approach befitting the franchise’s patriarch, the late Art Rooney Sr.

Art Rooney Sr. liked traditions. When he was running things, the Steelers would often spend a late-round draft pick on a player from a college in the Pittsburgh area, like Pitt, West Virginia or even a smaller school like Youngstown State. Rarely did those players make the team, but the gesture was telling.