When it comes to the Pittsburgh Steelers, the idea of “Steelers Nation” isn’t just domestic. It’s international. And their brand-building just got stronger today. Announced by the team Monday afternoon, the Steelers received new rights to expand their marketing in Germany, receiving a “Global Markets License” in the country.
As the team website notes, Germany joins Ireland and Mexico as countries where Pittsburgh will have that opportunity.
“A ‘Global Markets Program’ license means that Germany joins Ireland and Mexico as markets in which the Steelers are able to carry out in-person activities such as fan and youth football activities.