The in-game experience at Heinz Field is certainly something to behold, but in recent years the experience outside of the stadium in pregame celebrations has grown into one of the top experiences in the NFL.
According to Bookies.com, Heinz Field’s pregame experience, which features a growing celebration in the Terrible Tailgate in the parking lot outside the stadium, now ranks as the No. 3 pregame experience in the NFL. Additionally, the Steelers’ logo on the right side of the helmet ranks as the NFL’s best helmet logo, according to USA Today.
Not bad for an organization that isn’t flashy.