“Never too high, never too low.”
This was a saying I had for the teams I coached over 12 years at the Varsity High School level. Never get too high after a big play, and never get too low after a bad one. The key is balance, and the goal is equilibrium.
I view offensive play-calling, especially early in a game almost the same.
Never too much pass, never too much run.
I understand if a team is being gashed one way or the other, abusing a weakness is never a bad thing, but finding your way back to balance should always be the goal, in my opinion.