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Steel Wire(d): The Balance of Social Media Prominence and Steelers Fandom

Grabbing his bottle of Coca-Cola and donning his crimson and white polo shirt, Joey Mulinaro presses the bright red “record” button at the bottom of his phone screen and lets the magic unfold. As he activates an unmistakable southern twang mixed with several chirps of “aight” and instills the need for consistent focus and a desire to win, Mulinaro instantaneously transforms into revered Alabama Football Coach Nick Saban.

Once the clip is complete and posted across his various social media accounts, Mulinaro is greeted with tens of thousands of likes, millions of views and rousing ovations from celebrities including the likes of NFL Network host Rich Eisen and Indiana Pacers center Myles Turner.