Heinz Field has been Heinz Field for as long as there has been a field inside of the stadium to walk upon. The Pittsburgh Steelers and Heinz agreed to a 20-year partnership for the naming rights of the new stadium in 2001.
But as you may gather, it has been nearly 20 years since then, meaning that the original arrangement between the team and the major local brand is running its course, and there is some speculation as to whether or not that arrangement will be renewed.
Mark Belko of the Pittsburgh Post-Gazette dove into this topic recently, interviewing some industry experts who agreed that it would be foolish for the company—now Kraft Heinz since 2015 following a corporate merger—to pass up on the national advertising the naming rights for the stadium of one of the biggest franchises in the country would bring.