The Senior Bowl launched a “coach up” format in 2023 that allows assistant coaches around the NFL to hold prominent coaching positions throughout the event to help give coaches a stepping stone to the next step of their career. In 2023, Steelers OLB coach Denzel Martin and DB coach Grady Brown were a part of the coaching staff at the Senior Bowl. This season, assistant OL coach Isaac Williams got the opportunity to coach the American Team OL.
This program benefits the coaches as it gives them an opportunity to get more exposure, but it also benefits the organization as it allows them to gather info up close and personal throughout the event.