The Rooney family, and particular the Pittsburgh Steelers patriarchs that began with Art Rooney, Sr., ‘The Chief’, are best known for their ties to football, but anybody who has taken a look at them at any sort of deeper level understands that football, while huge, was just one piece of the puzzle.
His son, Dan Rooney in particular was known to be somebody who was socially responsible and conscious of how his actions affected others, which is why he treated everybody with a basic level of human dignity, something that frankly cannot be said for everybody, in the NFL or in society.