No more Heinz Field?
Sure sounds like it, based on a report Monday from the industry trade Sports & Business Journal, citing multiple sources that Kraft Heinz isn't likely to renew its naming rights deal with the Steelers when it expires in 2021. The deal came with the opening of the stadium in 2001 at a total cost of $57 million, a figure derived from the food giant's iconic promotion of having 57 varieties.
When the deal was signed, the H.J. Heinz Co. was a Pittsburgh institution with a singular headquarters Downtown. In 2015, two years after being bought by equity firms, it was merged with Kraft of Chicago and renamed Kraft Heinz.