PITTSBURGH -- Le'Veon Bell filling out a job application at Dairy Queen started as a social media joke but could end up in a beneficial partnership.
The Pittsburgh Steelers running back told ESPN that Dairy Queen has approached him about endorsement opportunities, including commercials.
"We're still in the midst of it right now, but they are obviously interested after what happened with the buzz surrounding it," Bell said. "I'm excited about it. I love Dairy Queen...It's still in the negotiation stage right now."
Dairy Queen sent Bell a message on Twitter after Bell posted a video filling out an application at one of the chain's Pittsburgh-area locations.