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Kraft Heinz Company Reaches Five-Year Partnership With Steelers

It’s no longer called Heinz Field. But Heinz will have a presence when the Pittsburgh Steelers are at home. Kraft Heinz and the Steelers have reached a five-year deal, the team announced Thursday with the retention of the “Heinz Red Zone” according to the Pittsburgh Post-Gazette’s Mark Belko.

“We’re happy to say we’re going to continue to work with Heinz. Heinz is going to continue to be a corporate partner of ours,” said Steelers’ VP of marketing Ryan Huzjak to the Post-Gazette.

Financial terms of the deal weren’t disclosed.

However, the real-life ketchup bottles that became a staple of Heinz Field will not remain.