It isn't do or die.
Really, this Steelers vs. Jets matchup Sunday, 1:02 p.m. at Acrisure Stadium, represents but a single game in Week 4 of the NFL's regular season, amid an AFC North Division that's separated, top to bottom, by a single game.
I'd think of it more as do or try.
Meaning, keep doing what's being done, keep getting nowhere, keep pretending there's progress on an offense that's been historically pathetic through this 1-2 start ... or try to be a hell of a lot better.