The NFL salary cap continues to grow at record rates, which is a direct reflection of the money the sport is generating as a whole. While the salary cap breaks things up evenly among all 32 teams to ensure competitive balance, each franchise has its own individual valuation based on media, sponsorship, ticket revenue, operating income and total revenue. The Pittsburgh Steelers, despite having one of the largest fan bases in the league, ranked No. 17 this year, according to Forbes List.
This is the same ranking they had last year, just outside the top half of NFL teams, though their valuation spiked from $5.