The Pittsburgh Steelers are trying something new with Russell Wilson under center.
Look around the landscape of professional sports right now. Which teams still really have brands? The Lakers? The Yankees? The Cowboys? None of those inspire the same feeling they did once upon a star.
In the era of player movement and empowerment, the Steelers have amazingly been able to keep some sort of brand identity. They stubbornly refuse to give up on coaches when many other teams would, and while their gritty style isn’t as powerful as it once was, there is still a distinct feeling you get being around this team.