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Bruce Arians After Hiring Two Full-Time Female Coaches: ‘My Hope Is That Pretty Soon It Won’t Be News’

Former Pittsburgh Steelers offensive coordinator Bruce Arians is on his second head-coaching stint since he ‘retired’ after the 2012 season. And this latest one comes after he actually retired. Now with the Tampa Bay Buccaneers after spending a few years as the Arizona Cardinals’ head coach, Arians has been known over the years as an advocate and ambassador for the game.

One of the tasks he has set himself out on is to plead the game’s case in the eyes of women—generally, often mothers in defending the virtues of football at the youth level.