Aaron Rodgers doesn’t do much to ingratiate himself to others, and that hardly seems by accident, or rather, undesired. At least from the outside, it doesn’t appear he cares much about how people perceive him. Then again, he authorized documentaries and biographies about himself aimed at (de)mystifying the (to him) misunderstood vagaries of a personality.
While he is indisputably one of the greatest players of his generation, he is also no longer that player. Few who lose their stature on top are willing to recognize it for a long time, though. I presume Rodgers still believes he is near the top of the league, and perhaps even wants to prove it.