It might not be the tastiest or everyone's go-to brand for the morning cereal, but there is no doubt of the pulling power that Wheaties has generated because of its packaging.
Instead of the typical Cinnamon Toast Crunch, Cheerios, or the Special K, Steelers fans might consider allowing the 101-year-old cereal brand to occupy some space in the pantry come early August.
Steelers superstar T.J. Watt will grace the cover of the box along with future Hall of Famer J.J. Watt as the first set of brothers to do so in the history of Wheaties cover athletes.