About a month ago, we released our Android app, with hopes that the iOS version would be right around the corner. Unfortunately, Apple is much more strict about the apps that go on their service. Specifically, they have restrictions for subscription sites.
We had to build a completely different app for Apple devices, removing any links to our subscription plans in order to get it approved. The alternative was that we would have to pay 30% of our subscriptions to Apple for anyone who signed up through the app, even though they were signing up for the site, and not the app itself.