Root Sports, a regional sports network with a channel in Pittsburgh, will be rebranded as AT&T SportsNet in July, the network’s parent company, AT&T Sports Networks, announced Monday.
“We have always brought an authentic and personal level of coverage to all of our teams, because as fans, we also know the history and feel the rivalries,” Bill Roberts, head of content for AT&T Sports Networks, said in a statement. “And while we have that same undying commitment to quality, this rebrand will help us heighten the experience as we transform our visual effects capabilities further.”
In Pittsburgh, Root has exclusive coverage of 150 Pirates games, 70 Penguins regular-season games and first-round playoff games and press conferences for Steelers coach Mike Tomlin.