UNIVERSITY PARK, Pa. -- James Franklin played things perfectly Wednesday when asked where Penn State football is right now in the name, image and likeness arms race.
Now, to point this out up front, I have heard from several people over the last six months that Penn State is behind the 8 ball when it comes to NIL. For as big as the football program is, and for all the goals of trying to compete on the biggest national stage, the Nittany Lions are nowhere near where they need to be when it comes to the massive NIL needs for competing with the financial elites.