Digitally enhanced advertisements on dasherboards will soon be coming to a hockey broadcast near you.
According to ESPN’s Greg Wyshynski, the NHL will be debuting what they call ‘Digitally Enhanced Dasherboards’ that will allow digital ads to be displayed on game broadcasts.
The way you watch hockey is about to change.
NHL introduces Digitally Enhanced Dasherboards on all broadcast games starting this season, allowing advertisers to "erase and replace" the ads seen around rinks. My in-depth story on the new CGI tech:https://t.co/FHT0jxzorA— Greg Wyshynski (@wyshynski) October 3, 2022As described by Wyshynski, local, national, and international broadcast networks will be able to show advertisements on in-arena boards that may differ from what is placed in the arena.