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Pitt overhauls look with new colors and branding

Sunday marked the end of an era for Pitt and its athletic department, as the last reminders of former Pitt athletic director Steve Pederson’s changes to the school’s branding — the navy and vegas colors — were stripped away. In their place, new royal blue and university gold uniforms were unveiled before a crowd at Pitt’s annual Bigelow Bash celebration, as were secondary branding marks and logos intended to complement the Pitt script.

The event — which included a fashion show and Nike shop opening — was the final step in a multiyear process, as Pitt has been distancing itself from Pederson’s rebranding efforts for a significant portion of the past decade.