Pitt rolled out its new branding and uniforms on Sunday, and one element of the new look was the incorporation of “412” marks on the football team’s visors. The gold marks were written in Pitt’s new Cathedral font on blue visor tabs, and they were intended to be a nod to Pittsburgh, as 412 is the local area code.
However, despite the minor nature of the addition, the marks prompted pushback from local clothing store Shop 412, according to Pitt defensive back Damar Hamlin. As a result, the Pittsburgh-themed decor was removed on April 12, which is locally known as 412 Day.