The Phoenix Suns have made the knockout round of the inaugural In-Season Tournament. But what does that mean, outside of no longer trying to explain to your family and friends why point differential is important? Let’s start from the beginning.
The IST has been an experiment by Adam Silver and the NBA as they attempt to accomplish multiple things simultaneously. November and December are the dead zone for the NBA, especially as it relates to the casual basketball consumer. The NFL dominates the airwaves during this timeframe, and even college football can distract sports fans from what the NBA is doing.