John Voita is the Managing Editor of Bright Side of the Sun, co-host of the Suns JAM Session Podcast, and has been a credentialed member of the Phoenix media since 2023.
We’re now a couple of days removed from the official unveiling of Brian Gregory as the Phoenix Suns’ new general manager. “Align.” “Identity.” “Vision.” Those were the buzzwords of the day, repeated so often they began to lose all meaning, like a pop song played to death on the radio. It was surreal. Corporate jargon masquerading as inspiration.
It was rather comical.