It seemed appropriate for a team whose arena jumbotron is framed by a giant version of a smartphone: offer free mobile data to ticket-buying fans.
That's the pitch from the Phoenix Suns and Verizon, who are partnering for an offer convenient enough to wonder why it hasn't been seen before. With fans of all ages relying on mobile devices more than ever, the companies decided to offer what all of them need: more data to do more stuff with those devices.
“From millennials to families, data is a new-age form of desirable rewards for our fans,” said Suns President Jason Rowley.