Phoenix Suns owner calls season “embarrassing”, signals big changes ahead

John Voita is the Managing Editor of Bright Side of the Sun, co-host of the Suns JAM Session Podcast, and has been a credentialed member of the Phoenix media since 2023.

“Disappointing is the right word,” Suns owner Mat Ishbia began when talking about the 2024-25 Phoenix Suns’ season in his press conference on Tuesday morning. “I’m embarrassed,” he added.

Respectfully, he should be. The Phoenix Suns invested more money into this roster than any team in NBA history, only to finish 36–46. What followed wasn’t just a failure of results, but of identity. A team built to contend never found its rhythm, stumbling through a joyless, disconnected campaign that ranks among the most disappointing in…