There are only two words to a team’s name. The first is the city, the community in which the club resides. The second is the name itself, a locally relevant and visual moniker.
In one night, the Phoenix Suns re-emphasized the importance of both halves of its namesake in a three-part special reveal show centered around the 2015-16 campaign.
Rowley stated the new additions to Suns' imagery were centered around three objectives: 1) connecting to younger and newer fans, 2) having those fans be able to recognize the players on the court and in the community and 3) embracing the team's "rich history" in the city of Phoenix, which includes the fourth-highest winning percentage in NBA history.