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Culture is not a coaching change: What the Phoenix Suns must learn from the Spurs and the Heat

It’s official: Jordan Ott is the next man up.

The Phoenix Suns have announced the hiring of Ott, a first-time NBA head coach and tenured assistant under the likes of Darvin Ham, Steve Nash, and Kenny Atkinson. It’s a bold move, a pivot away from the established name game that’s defined the last few hires. This is the Suns’ chance (and Matt Ishbia’s opportunity) to finally cultivate a lasting identity: think making sourdough bread.

Success won’t come from quick fixes or high-profile additions alone; it will require consistency, trust, and time to rise.

Just In: The Phoenix Suns are hiring Cleveland Cavaliers assistant Jordan Ott as the franchise's new head coach, sources tell ESPN.