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Bright Side Of The Sun · Jun 12, 2025

Can the Phoenix Suns’ new-look front office work in a win-now window?

Welcome to Kevin Humpherys, one of our new voices here at Bright Side of the Sun! Give him a follow on Twitter: @kevin_humpherys

On Tuesday, the Phoenix Suns introduced Jordan Ott as the franchise’s 23rd head coach. He succeeds a long line of failed and embarrassing coaching tenures, except for Monty Williams, who was a failure of a different kind.

The Suns desperately need stability and a coach who can build a winning culture and identity around Devin Booker. The franchise's leading scorer is 28 years old and in the middle of the prime of his career. This means that as long as he is healthy and a part of the Phoenix Suns, the front office has to work in a win-now window.

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