azcentral.com · Dec 24, 2015
Bickley: NBA takes a bold stand on gun violence
NBA players are working with director Spike Lee on a new gun violence PSA. USA TODAY Sports
(Photo: Mark J. Rebilas/USA TODAY Sports)The NBA opens in October. It gets serious at Christmas.
But never like this.
Starting Friday, the league will jump in the middle of a political firestorm. It will begin airing 30-second public service announcements calling for an end to gun violence. It’s the first step in a collaboration between the NBA and Everytown for Gun Safety, an advocacy group that is battling the Washington gun lobby and “leaders who refuse to take common-sense steps that will save lives.”
It’s bold, historic and bound to ruffle some feathers.