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Aren’t we all just someone’s burner account?

A crazy story broke yesterday alleging that Sixers General Manager Bryan Colangelo — who you might remember from his Phoenix Suns days — has been using social media anonymous “burner” accounts to defend himself, tear down his predecessor Sam Hinkie, and spread inside knowledge and heavy shade at several Sixers players.

What is a “burner” account? It’s a second (or third, fourth, fifth, etc.) social media account you create that pretends to be another person but really is just you supporting and defending yourself so it looks like you’ve got allies. We’ve seen this in BSOTS comment sections — and all over the internet — for years.