Three years ago, Jim Curtin set out to do something bigger than just coach the professional soccer team in his home town.
While taking U.S. Soccer's pro coaching license course, he developed a vision to build a certain kind of culture in the team.
At the time, those words seemed empty. How could a young coach of a team that never won anything aspire to such high standards?
Well, look at the Union now. Three of their players have played for the national team in the last 12 months, headlined by Fafa Picault's second career cap earlier this month.