Remember Sean McDermott? Remember those late 2000s Washington Capitals games where everything was "Rock The Red?" New Union Chief Business Officer Tim McDermott is related to both.
Many fans of Philadelphia sports will recognize the name Sean McDermott. The once-fired Philadelphia Eagles Defensive Coordinator was a hot-name among some local sports fans and media to replace Chip Kelly as Eagles head coach last month. Much lesser known, Sean's older brother Tim McDermott has spearheaded marketing for local teams and now the Philadelphia Union have hired him as their new Chief Business Officer.
McDermott's greatest achievement occurred during his time with the Capitals wherein he was involved with the launch of their famous Rock The Red branding campaign in the late 2000s, a hashtag the Caps still use on their official Twitter account to this day.