Major League Soccer (MLS) and Fanatics jointly announced today a broad long-term global agreement that expands the scale and scope of Fanatics’ relationship with the League, beginning in 2019. In addition to extending the long-standing ecommerce relationship between the two organizations, the multichannel deal is highlighted by Fanatics gaining worldwide rights to exclusively produce MLS fan gear apparel, headwear and hard goods across all retail and wholesale channels.
Fanatics, which recently acquired leading apparel brand Majestic, will use its agile supply chain and breakthrough vertical manufacturing model to activate new MLS licensing rights across a wide array of categories the company specializes in, such as hot market and name and number products.